ALJ Community Initiatives Annual Report 2012

ALJ, a Toyota dealership in Saudi Arabia, came to us with a problem. Young people were not interested in working for them. 

Instead of creating an advertising campaign, we dug deeper into the company and found that community initiatives is a big part of what they do. They had an impressive amount of projects aimed at giving back to their community and they were much more than a car dealership. We decided to design an annual report where each spread is a story of someone this company helped. Due to their limited budget, most of the content was created by hand, which created an authentic feel to the report.

I was part of this project for two years. For 2012 we went for a colourful and vibrant look. The CEO called it Saudi Hip Hop. (See ALJ Community Initiatives 2013 for the next annual report).

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Recognition:
Gold Loerie 2013
Gold Printing Award 2013
Bronze Lynx 2013

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Executive Creative Director Paul Cardwell Creative Director Simon Parkinson
Senior Designers Gemma Crompton
and Aiman Alwan
Artworker Thanigavel Thambrian.

Production and Finishing